Giveth
Giveth
Quick Snapshot ⚡️
Giveth is a Web3 donation platform empowering individuals to fund public goods transparently, while earning token rewards through its unique GIVeconomy.
For nearly 4 years, I’ve led the end-to-end design efforts at Giveth—redesigning its core experiences, from onboarding and donation flows to staking and project creation. Most recently, I transformed the fragmented GIVeconomy into a fully integrated user dashboard, making it easier than ever for users to manage tokens, engage in governance, and boost public goods.
Quick Snapshot ⚡️
Giveth is a Web3 donation platform empowering individuals to fund public goods transparently, while earning token rewards through its unique GIVeconomy.
For nearly 4 years, I’ve led the end-to-end design efforts at Giveth—redesigning its core experiences, from onboarding and donation flows to staking and project creation. Most recently, I transformed the fragmented GIVeconomy into a fully integrated user dashboard, making it easier than ever for users to manage tokens, engage in governance, and boost public goods.
The challenge
Giveth had great ideas but struggled with usability and cohesion. When I joined, key user journeys like project creation, donation, and staking were disjointed and unclear. Validation was manual. The donation page was cluttered. And GIVeconomy—a major innovation—felt disconnected and hard to understand.
Even loyal users often abandoned flows or needed help to complete simple tasks. Onboarding was messy. Project updates were buried. The brand felt underdeveloped. Our challenge was to align everything: UX, identity, and economy, while working within tight resource constraints.
The challenge
Giveth had great ideas but struggled with usability and cohesion. When I joined, key user journeys like project creation, donation, and staking were disjointed and unclear. Validation was manual. The donation page was cluttered. And GIVeconomy—a major innovation—felt disconnected and hard to understand.
Even loyal users often abandoned flows or needed help to complete simple tasks. Onboarding was messy. Project updates were buried. The brand felt underdeveloped. Our challenge was to align everything: UX, identity, and economy, while working within tight resource constraints.
My Role
As Lead Product Designer, I worked across every layer of the product. I collaborated daily with PMs, devs, stakeholders, and community managers. I also oversaw two additional designers and owned the full design lifecycle—from research and UX to UI, prototyping, and handoff.
My responsibilities included:
Conducting user interviews, platform surveys, and usability tests
Using GA and PostHog to track user behavior and funnel issues
Redesigning flows, pages, and systems with user-centric principles
Driving branding and homepage strategy to match our mission
Collaborating closely with developers to ensure practical delivery
Making trade-offs to keep improvements within limited budget
My Role
As Lead Product Designer, I worked across every layer of the product. I collaborated daily with PMs, devs, stakeholders, and community managers. I also oversaw two additional designers and owned the full design lifecycle—from research and UX to UI, prototyping, and handoff.
My responsibilities included:
Conducting user interviews, platform surveys, and usability tests
Using GA and PostHog to track user behavior and funnel issues
Redesigning flows, pages, and systems with user-centric principles
Driving branding and homepage strategy to match our mission
Collaborating closely with developers to ensure practical delivery
Making trade-offs to keep improvements within limited budget
Strategic UX Wins
Strategic UX Wins
1. Unified GIVeconomy Dashboard
We moved all GIVeconomy interactions—staking, locking, GIVbacks, GIVpower—into the User Profile.
The result? A powerful yet intuitive dashboard where users could finally understand their impact, manage rewards, and boost projects without bouncing between confusing pages.
→ This redesign made GIVeconomy accessible, actionable, and relevant. Users finally understood how to engage and why it mattered.
1. Unified GIVeconomy Dashboard
We moved all GIVeconomy interactions—staking, locking, GIVbacks, GIVpower—into the User Profile.
The result? A powerful yet intuitive dashboard where users could finally understand their impact, manage rewards, and boost projects without bouncing between confusing pages.
→ This redesign made GIVeconomy accessible, actionable, and relevant. Users finally understood how to engage and why it mattered.
2. Donation Page Rebuild
I rebuilt the donation flow from scratch. The old version was cluttered, confusing, and difficult to use—especially during QF (Quadratic Funding) rounds.
→ Post-redesign, users moved through the flow more confidently. We saw a clear drop in abandoned donations and fewer support requests. It also worked smoothly during high-stakes QF periods.
What is QF?
2. Donation Page Rebuild
I rebuilt the donation flow from scratch. The old version was cluttered, confusing, and difficult to use—especially during QF (Quadratic Funding) rounds.
→ Post-redesign, users moved through the flow more confidently. We saw a clear drop in abandoned donations and fewer support requests. It also worked smoothly during high-stakes QF periods.
What is QF?
3. Homepage & Campaign Promotion
I led a full homepage redesign to make campaigns like disaster relief and QF rounds more visible, urgent, and emotionally engaging.
→ This shift brought more eyes to high-impact projects and encouraged project owners to update and improve their content more frequently.
3. Homepage & Campaign Promotion
I led a full homepage redesign to make campaigns like disaster relief and QF rounds more visible, urgent, and emotionally engaging.
→ This shift brought more eyes to high-impact projects and encouraged project owners to update and improve their content more frequently.
4. Automated Project Validation
Previously, project validation was a manual, friction-heavy process. I redesigned and partially automated it, cutting the time needed for approval and making it easier for projects to onboard.
4. Automated Project Validation
Previously, project validation was a manual, friction-heavy process. I redesigned and partially automated it, cutting the time needed for approval and making it easier for projects to onboard.
Impact
✦ Reduced drop-offs in donation flows
✦ Increased project updates and engagement
✦ Fewer support messages around onboarding and donation
✦ GIVeconomy redesign made token interactions more intuitive and actively used
✦ Helped Giveth evolve from a fragmented toolset into a cohesive platform
Impact
✦ Reduced drop-offs in donation flows
✦ Increased project updates and engagement
✦ Fewer support messages around onboarding and donation
✦ GIVeconomy redesign made token interactions more intuitive and actively used
✦ Helped Giveth evolve from a fragmented toolset into a cohesive platform
Thank you.
Thank you.
Designed & built by © Mo Saeedi.
Designed & built by © Mo Saeedi.